ICON · Global hybrid event, local hub

ICON global hybrid event: the Mexico City hub

An international broadcast producer needed a local team to build and run the Mexico City hub of a global hybrid event around its own workflow.

Delivered by Castelein AV, the team behind First Impact. First published on casteleinav.com.

Local control position for the ICON Mexico City hub: video switchers, program monitors and a streaming encoder operated by the crew.

Project facts

Client
ICON
Format
Global hybrid event, local hub
Location
Mexico City
ICON offices: main cafeteria and auditorium
Date
6–8 October 2026 (set-up, rehearsal, live)

In short

In October 2026, Castelein AV, the team behind First Impact, built and operated the Mexico City hub of ICON’s annual global hybrid event. The Irish broadcast producer DV4 designed the global architecture and directed the show from its Zoom studio; the local team connected two spaces on different floors into that workflow after testing it in a two-room warehouse simulation.

Who did what

ICON
Client. Annual global hybrid event connecting its offices.
DV4
Broadcast producer (Ireland). Designed the global architecture and directed the global broadcast from its Zoom studio.
Castelein AV
Local audiovisual production partner in Mexico City. Built and operated the Mexico hub around DV4’s workflow.

Overview

ICON runs an annual global hybrid event that connects its offices into one program. DV4, an Irish broadcast producer, designed the architecture and directed the show through its Zoom studio. For the hub serving the Americas in Mexico City, DV4 needed a local partner to build and run everything on the ground, and selected Castelein AV.

The lesson of the project is simple: we integrated into the producer’s workflow and made the local production work.

The challenge

An international production team needed coordinated local execution in Mexico, inside a workflow it had already designed.

The hub served two audiences. ICON colleagues in the room needed to see and hear presenters, panels and remote speakers clearly. Everyone watching the global program needed Mexico City to arrive clean: the right camera, the right feed, no echo, no interruption.

The format added complexity: two spaces on different floors, both feeding one global program, and a run of show that kept evolving until the last week.

Preparation and testing

Before show day the team arranged a two-room warehouse simulation to test DV4’s proposed workflow, so problems could be found away from the client’s building.

  • Two rooms set up to mirror the cafeteria and auditorium
  • DV4’s proposed connection and switching workflow tested end to end
  • Set-up on 6 October and a full rehearsal on 7 October, before the live event on 8 October

Agreed scope

  • Local production planning, equipment, technical crew, installation, signal integration, live operation and on-site project management, as DV4’s local partner
  • Connecting the cafeteria and auditorium, on different floors, to DV4’s Zoom studio as one coordinated hub
  • Clean two-way audio between local presenters and remote contributors
  • The correct program or Zoom feed on the auditorium display at the correct moment
  • Coverage for every format: main screen position, panel corner, sofa interviews and auditorium contributions
  • Hardware streaming integration and main and backup recording

Technical workflow

Built around DV4’s design

DV4 designed the global architecture and directed the broadcast. Castelein AV designed the local connection schematics so the cafeteria and auditorium could connect directly into DV4’s Zoom studio setup.

A dedicated Zoom computer

A dedicated Zoom laptop was built into the local production set-up as the hub’s connection to the studio.

Display switching

Local switching let the auditorium show the multicamera program for most of the event, then switch cleanly to the Zoom feed during its own contribution.

Audio routing

Mix-minus returns, audio delay control and final audio embedding after the Barco S3 kept communication clear between local and remote participants.

One line of communication

An on-site project manager relayed shots and switching calls from DV4’s director to the local crew in real time.

Equipment by function

Only equipment verified in the project documentation, grouped by the job it did.

Audio

EquipmentWhat it did
Bose L1 Pro16PA system for the presentation areas
DiGiCo SD9 with D-RackDigital audio console
Allen & Heath CQ-18TSecond digital audio console
JBL PRX812Stage monitor
JBL EON ONECompact line array
Shure QLX (handheld, headset, lavalier)Wireless microphones for presenters, panels and interviews
Audio interfacesRemote audio connections to the Zoom studio

Video, switching and displays

EquipmentWhat it did
Panasonic AG-HPX255 P2 HDOperated broadcast camera
AViPAS AV-1280G + AV-3104IP controllerPTZ cameras and their controller
ATEM Television Studio Pro HD + Pro 4KVideo switchers for the local program
Roland V-60HD, ATEM Mini ProAdditional video switching
Barco S3 with EC-30Screen management: switching what each display shows; final audio embedding happened after this stage
MacBook Pro with MilluminMedia server for playback
Unilumin Upad III LED, 3.5 × 2 m, 2.6 mm, NovastarFocused LED backdrop for a presentation area
Samsung 55"Confidence monitor
LG 75"Program reference display

Streaming, Zoom and recording

EquipmentWhat it did
Lenovo ThinkPad L15Dedicated Zoom computer connecting the hub to DV4’s studio
Blackmagic Web Presenter (Brightcove)Hardware streaming encoder
HyperDeck Studio HD Plus × 2Main and backup program recording

Lighting and scenic

EquipmentWhat it did
Conic / Elation LED LeekoLED profile fixtures for presenters
Chauvet WELL FIT + WELL COMWireless uplighting and its wireless control
Hedgehog 4Lighting console
Black pipe-and-drapeBackdrop and masking

Communication and support

EquipmentWhat it did
Clear-Com PK-7, wired beltpacksIntercom between the local lead and crew
Tripods, Neewer dollyCamera support

Operational challenges and response

The program kept changing until the last week.

Camera positions were revised, and lighting, display and backdrop options were added for each presentation area as the run of show evolved.

The on-camera look had to fit the available budget.

A focused LED backdrop, wireless uplighting, black pipe-and-drape and additional technicians delivered the look; an extra 75-inch display was added to the set-up.

A remote director and a local crew in two spaces.

A single communication line ran from DV4’s director to the crew through the on-site project manager.

Confirmed outcomes

  • The cafeteria and auditorium were integrated into DV4’s broadcast system through local infrastructure and connections.
  • Multicamera coverage was delivered for presentations, panel conversations, informal interviews and auditorium contributions.
  • A Zoom-based set-up was delivered for the live event.
  • Equipment and scenic scope were revised to fit the updated program and the available budget.
  • DV4’s director had a single communication line to the local crew through an on-site project manager.

Outcomes as documented in the published case. We do not add figures the project did not record.

Protections, and what each covered

  • Recording protection: the program was recorded on a main and a backup HyperDeck. This protects the content; it does not by itself keep a live transmission running.
  • Live transmission: the hub connected into DV4’s Zoom studio and a hardware streaming encoder was part of the set-up. The global broadcast and its distribution were directed by DV4.

Future opportunities

Ideas identified for future editions. They were not part of this delivery.

  • Dedicated network support for NDI workflows was identified as a possible expansion for future editions. It was not part of this delivery.

The lesson

We integrated into the producer’s workflow and made the local production work.

Project photographs

Original source: Castelein AV case study

Questions this project answers

General answers, with this case as a real example.

Can you integrate with an international broadcast team?

Yes. We act as the local production team inside another producer’s broadcast: they design the architecture and direct the program; we build and run the local hub around their workflow.

For ICON’s global hybrid event, the Irish broadcast producer DV4 designed the global system and directed through its Zoom studio. Castelein AV, the team behind First Impact, built and operated the Mexico City hub and connected it into DV4’s setup.

Also asked as: Can you be the Mexico hub of our global broadcast? · Do you work as a local crew for overseas broadcasters?

We are an international producer with an event in Mexico. Can you be our local team?

Yes. This is one of the main reasons First Impact exists: you bring the production and the creative direction, and we provide the local technical side in Mexico.

That covers equipment, crew, venue coordination, set-up, rehearsals and live operation, aligned with your rider, your signal handovers and your schedule. ICON’s global hybrid event and the Milken Institute symposium, briefed through a UK agency, are examples.

Also asked as: Can you handle the complete AV production for an international event in Mexico? · I am an international event producer and need a reliable local AV production partner in Mexico.

Can you integrate with our existing production workflow?

Yes. We start from your workflow, including your signal flow, platforms, file formats and schedule, and build the local side to match it.

When a workflow is new to the venue or the team, we test it before show day. For ICON’s global hybrid event we built a two-room simulation in a warehouse to test the producer’s proposed workflow before installing it in the client’s building.

Also asked as: Can a local AV company in Mexico work with our US or European production team? · Will you adapt to the way our team already works?

Can you prepare a signal-flow diagram?

Yes, when technical documentation is part of the agreed scope. A signal-flow diagram shows how microphones, cameras, laptops, playback, switchers, screens, recorders and the stream connect, and in which format each signal travels.

It is most useful when several suppliers or a remote production team share the show, because it makes every handover point visible before installation. For ICON’s Mexico City hub, the local connection schematics were designed around DV4’s global workflow.

Also asked as: Can you document the AV system for our technical team? · Do you provide technical drawings for events?

Do you work with Zoom and Microsoft Teams?

Yes. Zoom and Teams can bring remote speakers into the room, carry the program to remote employees, or both. We connect them as production sources rather than leaving a laptop pointed at the stage.

Meeting settings, host rights and audio routing need testing with the account owner, because two meetings on the same platform can behave differently. ITP Aero’s All Hands ran on Teams; ICON’s Mexico hub connected into DV4’s Zoom studio.

Also asked as: Can you put Teams participants on the big screen? · Can a Zoom speaker present at our live event?

Can remote participants interact with people in the room?

Yes, if interaction is designed in and the platform allows it. Remote people need to hear the room clearly and be heard without echo, which takes audience microphones, a clean audio return and someone moderating.

A one-way broadcast with typed questions is simpler than a panel where remote and in-room guests talk to each other. Tell us which format you want; it changes the audio routing, the screens and the rehearsal plan.

Also asked as: Can online attendees ask questions live? · Can people in the room talk with remote panelists?

Are site visits and rehearsals included?

Site visits and rehearsals are included when they are part of the agreed scope, and the proposal states how many and when.

For most productions we recommend at least one technical rehearsal with the actual presentations and speakers. Complex hybrid workflows may justify additional tests or a simulation before show day.

Also asked as: Do you do a tech rehearsal before the event? · Is a venue visit part of the quote?

Relevant services

More case studies

Plenary session of the Milken Institute Global Investors Symposium at the Four Seasons Hotel Mexico City, with LED screens and stage lighting.

Milken Institute · Mexico City

Milken Institute Global Investors Symposium

Five event spaces at the Four Seasons Mexico City run as one technical production, briefed through a UK-based agency.

Briefed by a UK agency for Milken Institute. Technical production by Castelein AV.

Production control area inside the ITP Aero plant in Querétaro, with crew in safety vests at the monitors.

ITP Aero · Querétaro, Mexico

ITP Aero All Hands 2026

A hybrid All Hands on an aerospace plant floor: 125 people in the room and more than 1,500 colleagues on Teams in four countries.

Turnkey production by Castelein AV for ITP Aero.

Camera operator recording an interview on the SiGMA North America 2026 exhibition floor.

SiGMA · Mexico City

SiGMA North America 2026

An awards ceremony and two conference days in Mexico City, produced as one video scope feeding room screens and two live streams.

Video production and streaming by First Impact for SiGMA.

Send us your brief

Tell us what you’re planning.

Share what you know so far: dates, city, venue, audience and what the production has to do. Unknowns are fine. We reply with questions or a scope-based proposal.