Event AV & Technical Production
Audio, LED and video, lighting, cameras and crew for conferences, corporate events and launches, coordinated with your venue and run to your show flow.
Milken Institute · International investor forum with live stream
Five event spaces at the Four Seasons Mexico City run as one technical production, briefed through a UK-based agency.
Delivered by Castelein AV, the team behind First Impact.

The Milken Institute’s Global Investors Symposium brought international finance and investment leaders to the Four Seasons Hotel Mexico City. The production covered five spaces at once: the plenary hall, two breakout rooms, the foyer and a speaker ready room.
The brief came through a UK-based international event agency working on behalf of Milken Institute, with the Four Seasons as the venue partner.
An international agency needed one local team accountable for everything that touched sound, light, screen or signal, across three stakeholders: agency, client and venue.
Each space had its own audio, video and staging needs, but the forum had to read as one continuous, high-level event, for the investors in the room and for the audience following the live stream.
The plenary, breakouts, foyer and backstage areas were planned and run as one system rather than five separate set-ups.
Main hall, breakout and secondary-area systems mixed on DiGiCo and Allen & Heath consoles, with interpretation integrated into the main system.
The main stage LED was driven through a Barco E2 processor with Resolume Arena playback.
Panasonic 4K cameras and an ATEM switcher extended the program to displays in secondary spaces and to the stream.
Dedicated generators and an event network gave the production its own backbone, independent of the venue.
Preparation focused on coordination between the agency, the client and the venue before load-in.
Only equipment verified in the project documentation, grouped by the job it did.
| Equipment | What it did |
|---|---|
| Bose ShowMatch | Main hall PA |
| Bose L1 Pro16 | Breakout room PA |
| JBL EON One | Secondary areas |
| DiGiCo and Allen & Heath consoles | Mixing for the hall and breakouts |
| Shure Axient and Shure QDX | Wireless microphones for speakers |
| Bosch interpretation system | Simultaneous interpretation, integrated with the main audio |
| Clear-Com, 17 channels | Intercom keeping every department connected |
| Equipment | What it did |
|---|---|
| MRLED RVO2.9 LED screen | Main stage screen |
| Barco E2 | Image processing for the LED screen |
| Resolume Arena on Apple MacBook Pro | Media server and playback |
| Panasonic 4K cameras | CCTV and program cameras |
| Blackmagic ATEM | Video switching |
| Samsung 55" and 75" 4K | Program extended to secondary spaces |
| Equipment | What it did |
|---|---|
| ADJ Electrapix, Chauvet Wellfit | Wash lighting |
| Conic 120 profiles | Key light for speakers |
| Chauvet Rogue R3 Wash | Moving lights |
| ETC Hog console | Lighting control |
| Equipment | What it did |
|---|---|
| Dedicated on-site generators | Power independent of the venue’s supply |
| Dedicated event network | ICT infrastructure for the production |
A single technical point of contact coordinated the agency, the client and the venue throughout.
One technical direction kept systems and crew consistent from the plenary to the breakouts.
Dedicated power generation and an event network made critical systems independent of the venue.
Outcomes as documented in the published case. We do not add figures the project did not record.
One technical plan and one point of contact let an international agency deliver a five-space forum in Mexico City.


Original source: First Impact case study (firstimpact.live)
General answers, with this case as a real example.
Yes. We plan multi-room events as one technical plan, with independent audio, video and staff for each space and, where needed, a shared program between rooms.
For the Milken Institute Global Investors Symposium the scope covered a plenary hall, two breakout rooms, the foyer and a speaker ready room under one technical direction.
Case study: Milken Institute Global Investors Symposium · Hybrid Events & Multi-Site Production
Yes. A main hall, breakout rooms, a foyer or an overflow space can each have their own microphones and mix, or receive the main program, depending on what happens there.
We plan it from the floor plan and the timetable of simultaneous sessions, including cabling routes and who operates each area. At the Milken Institute Global Investors Symposium, audio covered the plenary, two breakouts and secondary areas under one plan.
Case study: Milken Institute Global Investors Symposium · Event AV & Technical Production
We design within the limits rather than around them. That can mean a different screen format, ground-supported instead of flown equipment, a smaller footprint, or a generator when the venue’s supply is not enough and the venue allows one.
We confirm power and hanging points with the venue before anything is promised. For the Milken Institute symposium, dedicated generators and an event network kept critical systems independent of the hotel’s supply.
Case study: Milken Institute Global Investors Symposium · Event AV & Technical Production
Yes. Many hotels and convention centres have an in-house AV provider, and we coordinate with them on access, power, house systems and responsibilities.
Some venues apply their own policies or charges when an external production company works on site. Those terms are set by the venue, so we check them early and include them in the planning rather than discovering them on load-in day.
Yes. This is one of the main reasons First Impact exists: you bring the production and the creative direction, and we provide the local technical side in Mexico.
That covers equipment, crew, venue coordination, set-up, rehearsals and live operation, aligned with your rider, your signal handovers and your schedule. ICON’s global hybrid event and the Milken Institute symposium, briefed through a UK agency, are examples.
Production partner in Mexico · Case study: ICON global hybrid event: the Mexico City hub
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Your technical team on the ground in Mexico: venue advance, equipment, crew and live operation, working to your direction and your workflow.

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